Trish Clasicas
BRAND AND CONVERSION SYSTEMS DESIGNER
Turning scattered ideas into intentional, conversion-ready brand systems.
Hi! I'm Trish, a Brand & Conversion Systems Designer,
who works with purpose-led founders and wellpreneurs who have a meaningful offer but aren't yet showing up with the clarity it deserves.
I built my own methodology: the Heart-Centered Conversion Design™ Framework, to bridge the gap between brand thinking and business results.
It moves through five intentional phases:
Clarify → Compose → Create → Connect → Transform.
Every project I take on follows this path, because the strategy behind your brand matters just as much as how it looks.
My work spans brand clarity and positioning, conversion copywriting, funnel design and build (Framer + Go HighLevel), and CRM automation.
I'm a Certified Go HighLevel Admin, and I bring a calm, strategic approach to every engagement.
Never hype-driven, always intentional.
If your brand feels scattered, unclear, or not quite converting the way it should, that's exactly where I come in.
Turning scattered ideas into intentional, conversion-ready brand systems.
Hi! I'm Trish, a Brand & Conversion Systems Designer,
who works with purpose-led founders and wellpreneurs who have a meaningful offer but aren't yet showing up with the clarity it deserves.
I built my own methodology: the Heart-Centered Conversion Design™ Framework, to bridge the gap between brand thinking and business results.
It moves through five intentional phases:
Clarify → Compose → Create → Connect → Transform.
Every project I take on follows this path, because the strategy behind your brand matters just as much as how it looks.
My work spans brand clarity and positioning, conversion copywriting, funnel design and build (Framer + Go HighLevel), and CRM automation.
I'm a Certified Go HighLevel Admin, and I bring a calm, strategic approach to every engagement.
Never hype-driven, always intentional.
If your brand feels scattered, unclear, or not quite converting the way it should, that's exactly where I come in.
What I Bring to Your Brand
My approach is built on the Heart-Centered Conversion Design™ Framework: a system that moves your brand through five phases: Clarify, Compose, Create, Connect, and Transform.
Each service I offer maps to a phase in that journey, so nothing is done in isolation:
Brand Clarity & Positioning
Getting clear on who you are, who you serve, and how to communicate that with confidence.
This includes brand archetype mapping, messaging direction, voice and tone development, and a north-star brand clarity document you can build everything else from.
Conversion Copywriting & Messaging
Sales page copy, landing page copy, email sequences, and brand messaging: all grounded in your customer's reality and shaped by frameworks like StoryBrand and the Customer Value Journey.
Copy that connects before it converts.
Funnel Design & Build
Strategy-led funnel architecture designed in Framer or Go HighLevel, following your brand identity and the specific goal of each funnel stage whether that's lead capture, booking, or sales.
GoHighLevel CRM & Automation
Full CRM setup including pipelines, contact tags, custom fields, lead scoring, and email automation workflows — so your business can follow up, nurture, and convert without you doing it manually every time.
What I Bring to Your Brand
My approach is built on the Heart-Centered Conversion Design™ Framework: a system that moves your brand through five phases: Clarify, Compose, Create, Connect, and Transform.
Each service I offer maps to a phase in that journey, so nothing is done in isolation:
Brand Clarity & Positioning
Getting clear on who you are, who you serve, and how to communicate that with confidence.
This includes brand archetype mapping, messaging direction, voice and tone development, and a north-star brand clarity document you can build everything else from.
Conversion Copywriting & Messaging
Sales page copy, landing page copy, email sequences, and brand messaging: all grounded in your customer's reality and shaped by frameworks like StoryBrand and the Customer Value Journey.
Copy that connects before it converts.
Funnel Design & Build
Strategy-led funnel architecture designed in Framer or Go HighLevel, following your brand identity and the specific goal of each funnel stage whether that's lead capture, booking, or sales.
GoHighLevel CRM & Automation
Full CRM setup including pipelines, contact tags, custom fields, lead scoring, and email automation workflows — so your business can follow up, nurture, and convert without you doing it manually every time.
My Valuable Offer and Sample Works
Landing Page and Funnel Design
Values-First Approach: Every funnel honors your brand's energy and messaging.
Tailored to Your Business' Needs: Sales Copy based on Customer Research, Customer Value Journey, Brand Archetype and how to "Sell with Story" Frameworks.
Go HighLevel Expertise: Certified to help you set up your business inside Go HighLevel.
Authentic Results: Funnels that convert because they genuinely connect.
Sample Landing Page Design
This is a sample design of a Landing Page for a Lead Gen Funnel for a FREE Interior Design Guide (used as Sample Funnel for a Masterclass in Funnel Design), which includes:
* Custom Landing Page Design, following the framework of a Lead Gen Funnel
* Landing Page Sales Copy for the purpose of attracting interested audience to the free guide
Figma to HighLevel
This is a sample Landing Page Design and Funnel Build, which includes:
* High-Fidelity Figma Wireframe built inside the HighLevel funnel builder
* Custom Opt-in Form
* Custom Email Template Design
* CRM & Pipeline Stages Set-up
* Contact Tags, Custom Values and Custom Fields Creation
* Email Automation (Welcome and Nurture Sequence)
Webinar Funnel
This is a Landing Page Design and Funnel Build for a Webinar Funnel for a Digital Product Launch, which includes:
* Custom Landing Page Design (following Brand Identity and Funnel Goal of Client)
* Landing Page Sales Copy aligned with client's goal for the funnel
* Custom Opt-in Form
* Custom Email Template Design
* CRM & Pipeline Stages Set-up
* Contact Tags, Custom Values and Custom Fields Creation
* Email Automation (Welcome and Reminder Email leading to the Webinar Date)
Sales Funnel
This is a Landing Page Design and Funnel Build for a Digital Product Launch, which includes:
* Custom Landing Page Design (following Brand Identity and Funnel Goal of Client)
* Landing Page Sales Copy aligned with client's vision, goals, and purpose for their brand/business
* CTA Button Connection to Payment Link
Lead Gen and Booking Funnel
This is a Landing Page Design and Brand Alignment project for a Financial Advisor (in collaboration with Funnel of Blessings), which includes:
* Custom Landing Page Design (following Brand Identity and Funnel Goal of Client)
* Landing Page Sales Copy aligned with client's vision, goals, and purpose for their brand/business
* Visual Design/Wireframe initially done in Figma for client's approval
* Custom Opt-in Form
* Custom Email Template Design
* CRM & Pipeline Stages Set-up
* Contact Tags, Custom Values and Custom Fields Creation
* Email Automation (Welcome and Nurture Sequence)
Sales Funnel Template
This is a Landing Page Design as template for dropshippers/network marketers for health products, which includes:
* Custom Landing Page Design (following Brand Identity and Funnel Goal of Client)
* Custom Opt-in Form
* Custom Email Template Design
* CRM & Pipeline Stages Set-up
* Contact Tags, Custom Values and Custom Fields Creation
* Email Automation (Welcome Email)
Sales Funnel
This is a sample Landing Page Design and Funnel Build for an online program yoga program, which includes:
* Custom Landing Page Design (following Brand Identity and Funnel Goal of Client)
* 2-Step Order Form Set-up (Contact details and Payment capture)
* Product List (Main Product and Order Bump) Set-up
* Custom Email Template Design
* CRM & Pipeline Stages Set-up
* Contact Tags, Custom Values and Custom Fields Creation
* Email Automation (Order Confirmation and Nurture Sequence)
Lead Generation Funnel
This is a sample Landing Page Design and Funnel Build that offers a FREE Manifestation Starter Kit, which includes:
* Custom Landing Page Design (following Brand Identity and Funnel Goal of Client)
* Digital Product Download Set-up
* Custom Email Template Design
* CRM & Pipeline Stages Set-up
* Contact Tags, Custom Values and Custom Fields Creation
* Email Automation (Welcome and Nurture Sequence)
Booking Funnel
This is a sample Landing Page Design and Funnel Build for a FREE 1:1 Ikigai Discovery Session, including:
* Custom Landing Page Design (following Brand Identity and Funnel Goal of Client)
* Booking Calendar Set-up
* Custom Email Template Design
* Branded Domain Set-up (for professional branding of booking link)
* CRM & Pipeline Stages Set-up
* Contact Tags, Custom Values and Custom Fields Creation
* Email Automation (Appointment Reminder and Nurture Sequence)
Social Media Content Design
